{"id":22862,"date":"2024-03-05T11:28:32","date_gmt":"2024-03-05T10:28:32","guid":{"rendered":"https:\/\/eraportal.sk\/horizont-europa\/?post_type=aktualita&#038;p=22862"},"modified":"2024-05-13T09:42:03","modified_gmt":"2024-05-13T07:42:03","slug":"ochrana-kultury-a-kulturneho-dedicstva-prostrednictvom-inkluzivneho-a-udrzatelneho-rozvoja","status":"publish","type":"aktualita","link":"https:\/\/eraportal.sk\/horizont-europa\/aktualita\/ochrana-kultury-a-kulturneho-dedicstva-prostrednictvom-inkluzivneho-a-udrzatelneho-rozvoja\/","featured_media":22865,"template":"","tags":[212],"oblast-horizont":[182],"class_list":["post-22862","aktualita","type-aktualita","status-publish","has-post-thumbnail","hentry","tag-dokument","oblast-horizont-klaster-2-kultura-tvorivost-a-inkluzivna-spolocnost"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ochrana kult\u00fary a kult\u00farneho dedi\u010dstva prostredn\u00edctvom inkluz\u00edvneho a udr\u017eate\u013en\u00e9ho rozvoja - 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Stru\u010dne povedan\u00e9, vyh\u013ead\u00e1vaj\u00fa atrakcie, produkty a aktivity, ktor\u00e9 s\u00fa jedine\u010dn\u00e9, a ktor\u00e9 nemo\u017eno n\u00e1js\u0165 nikde inde. T\u00e1to forma cestovn\u00e9ho ruchu z\u00e1rove\u0148 vytv\u00e1ra zdroje pr\u00edjmov pre miestne komunity. Na druhej strane pom\u00e1ha chr\u00e1ni\u0165 kult\u00farne poklady s cie\u013eom podpori\u0165, posilni\u0165 a zachova\u0165 kult\u00farne dedi\u010dstvo, najm\u00e4 vo vidieckych a menej zn\u00e1mych destin\u00e1ci\u00e1ch Eur\u00f3py.\r\n\r\nKe\u010f\u017ee sa v\u0161ak destin\u00e1cie st\u00e1vaj\u00fa \u010doraz popul\u00e1rnej\u0161\u00edmi, <strong>nekontrolovan\u00fd masov\u00fd cestovn\u00fd ruch m\u00f4\u017ee predstavova\u0165 ve\u013ek\u00e9 probl\u00e9my<\/strong>. Pre\u013eudnenie, zv\u00fd\u0161en\u00e1 miera hluku a zne\u010distenia, po\u0161kodenie zastavan\u00e9ho prostredia a naru\u0161enie sp\u00f4sobu \u017eivota obyvate\u013eov m\u00f4\u017eu pripravi\u0165 destin\u00e1cie o ich hodnotu a autentick\u00fd charakter.\r\n\r\n<strong>\u00daspech kult\u00farneho cestovn\u00e9ho ruchu preto do ve\u013ekej miery z\u00e1vis\u00ed od spolupr\u00e1ce s miestnymi komunitami<\/strong> s cie\u013eom dosiahnu\u0165 v\u00fdhody pre v\u0161etk\u00fdch z\u00fa\u010dastnen\u00fdch. Preto je potrebn\u00e9 trvalo udr\u017eate\u013en\u00fdm sp\u00f4sobom integrova\u0165 kult\u00farne dedi\u010dstvo, turistick\u00e9 aktivity a miestne komunity. Uplat\u0148ovan\u00edm pr\u00edstupu zalo\u017een\u00e9ho na obehovom cestovnom ruchu m\u00f4\u017eu komunity spolupracova\u0165 s prev\u00e1dzkovate\u013emi cestovn\u00e9ho ruchu a \u010fal\u0161\u00edmi zainteresovan\u00fdmi stranami s cie\u013eom zn\u00ed\u017ei\u0165 negat\u00edvne vplyvy na \u017eivotn\u00e9 prostredie. Dosiahne sa to prostredn\u00edctvom zni\u017eovania mno\u017estva odpadu, \u0161etrenia zdrojov, ekologickej dopravy a podpory miestnych produktov, a to v\u0161etko pri s\u00fa\u010dasnej podpore celkovej udr\u017eate\u013enosti.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter\" src=\"https:\/\/cordis.europa.eu\/docs\/article\/images\/2024-02\/449507.jpg\" width=\"579\" height=\"434\" \/>\r\n\r\n&nbsp;\r\n\r\nVzh\u013eadom na rozv\u00edjaj\u00face sa v\u00fdzvy v odvetv\u00ed cestovn\u00e9ho ruchu je snaha o pokra\u010duj\u00faci v\u00fdskum a inov\u00e1cie k\u013e\u00fa\u010dov\u00e1 pre vytvorenie udr\u017eate\u013en\u00fdch strat\u00e9gi\u00ed, ktor\u00e9 umo\u017enia odvetviu prisp\u00f4sobi\u0165 sa a prosperova\u0165 uprostred meniacich sa environment\u00e1lnych podmienok.\r\n\r\nR\u00e1mcov\u00fd program E\u00da v oblasti v\u00fdskumu a inov\u00e1ci\u00ed zd\u00f4raz\u0148uje v\u00fdznam kult\u00farneho cestovn\u00e9ho ruchu a zameriava sa na vytv\u00e1ranie nov\u00fdch poznatkov a rie\u0161en\u00ed zalo\u017een\u00fdch na d\u00f4kazoch, ktor\u00e9 rie\u0161ia tieto v\u00fdzvy a podporuj\u00fa udr\u017eate\u013en\u00fd kult\u00farny cestovn\u00fd ruch.\r\n\r\n<span class=\"HwtZe\" lang=\"sk\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Oddanos\u0165 E\u00da zachovaniu kult\u00farneho dedi\u010dstva a podpore trvalo udr\u017eate\u013en\u00e9ho cestovn\u00e9ho ruchu je prezentovan\u00e1 v najnov\u0161om <strong>bal\u00edku v\u00fdsledkov CORDIS (<span class=\"break-words\r\n      \"><span class=\"text-view-model\" dir=\"ltr\">CORDIS Results Pack<\/span><\/span>)<\/strong>.<\/span><\/span> <\/span>Tento s\u00fahrn v\u00fdstupov sa zameriava na <strong>osem v\u00fdskumn\u00fdch projektov<\/strong> programu <strong>Horizont 2020<\/strong>, ktor\u00e9 preukazuj\u00fa z\u00e1v\u00e4zok E\u00da zachova\u0165 eur\u00f3pske kult\u00farne dedi\u010dstvo a prejs\u0165 na <a href=\"https:\/\/single-market-economy.ec.europa.eu\/sectors\/tourism\/policy-overview_en\" target=\"_blank\" rel=\"noopener\"><u>udr\u017eate\u013en\u00fd kult\u00farny cestovn\u00fd ruch<\/u><\/a>. Sk\u00fama potenci\u00e1l kult\u00farneho cestovn\u00e9ho ruchu na regener\u00e1ciu a zhodnocovanie kult\u00farneho dedi\u010dstva a posilnenie postavenia miestnych komun\u00edt vytv\u00e1ran\u00edm udr\u017eate\u013en\u00fdch pracovn\u00fdch miest a pr\u00edle\u017eitost\u00ed na podnikate\u013esk\u00fa \u010dinnos\u0165.\u00a0 <strong>Cie\u013eom s\u00fahrnu<\/strong> je preto prispie\u0165 k nov\u00fdm poh\u013eadom a poznatkom o kult\u00farnom cestovnom ruchu a zv\u00fd\u0161i\u0165 informovanos\u0165 cie\u013eovej skupiny o mo\u017enostiach, ktor\u00e9 t\u00e1to forma cestovn\u00e9ho ruchu pon\u00faka.\r\n\r\n<span class=\"HwtZe\" lang=\"sk\"> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Spr\u00e1va vyzdvihuje<strong> 8 projektov<\/strong> H2020 financovan\u00fdch z E\u00da, ktor\u00e9 posil\u0148uj\u00fa miestne komunity a podporuj\u00fa prechod na udr\u017eate\u013en\u00fd kult\u00farny cestovn\u00fd ruch.<\/span><\/span><\/span>\r\n<div class=\"lRu31\" dir=\"ltr\"><span class=\"HwtZe\" lang=\"sk\"> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><strong>#IMPACTOUR<\/strong> vyvinul n\u00e1stroj na meranie a hodnotenie vplyvu kult\u00farneho cestovn\u00e9ho ruchu na region\u00e1lny eur\u00f3psky hospod\u00e1rsky a soci\u00e1lny rozvoj.<\/span><\/span> <\/span><\/div>\r\n<div class=\"lRu31\" dir=\"ltr\"><span class=\"HwtZe\" lang=\"sk\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><strong>Be.CULTOUR<\/strong> sa zameral na eur\u00f3pske vidiecke destin\u00e1cie, pri\u010dom vyu\u017e\u00edval okru\u017en\u00fd cestovn\u00fd ruch na zn\u00ed\u017eenie odpadu, \u0161etrenie zdrojov, podporu ekologickej dopravy a podporu miestnych produktov.<\/span><\/span> <\/span><\/div>\r\n<div class=\"lRu31\" dir=\"ltr\"><span class=\"HwtZe\" lang=\"sk\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><strong>#INCULTUM<\/strong> spolupracovala s komunitami v \u201eod\u013eahl\u00fdch regi\u00f3noch\u201c na presadzovan\u00ed trvalo udr\u017eate\u013en\u00fdch strat\u00e9gi\u00ed zdola nahor pre soci\u00e1lny, kult\u00farny a ekonomick\u00fd rozvoj, ktor\u00fd prin\u00e1\u0161a \u00fa\u017eitok turistom aj miestnym obyvate\u013eom.<\/span><\/span> <\/span><\/div>\r\n<div class=\"lRu31\" dir=\"ltr\"><span class=\"HwtZe\" lang=\"sk\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><strong>#urAllure<\/strong> vyvinula platformu, ktor\u00e1 umo\u017e\u0148uje cestuj\u00facim po eur\u00f3pskych p\u00fatnick\u00fdch cest\u00e1ch prisp\u00f4sobi\u0165 si svoje trasy pod\u013ea svojich z\u00e1ujmov a dozvedie\u0165 sa viac o okolitom kult\u00farnom dedi\u010dstve.<\/span><\/span> <\/span><\/div>\r\n<div class=\"lRu31\" dir=\"ltr\"><span class=\"HwtZe\" lang=\"sk\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><strong>SmartCulTour<\/strong> vykonala ter\u00e9nne testy v \u0161iestich \u017eiv\u00fdch laborat\u00f3ri\u00e1ch a zistila, ktor\u00e9 spolo\u010dne vytvoren\u00e9 udr\u017eate\u013en\u00e9 postupy maj\u00fa pozit\u00edvny vplyv.<\/span><\/span> <\/span><\/div>\r\n<div class=\"lRu31\" dir=\"ltr\"><span class=\"HwtZe\" lang=\"sk\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><strong>SMARTDEST<\/strong> \u2013 Rie\u0161enie soci\u00e1lneho vyl\u00fa\u010denia v d\u00f4sledku mobility v cestovnom ruchu zriadilo osem mestsk\u00fdch laborat\u00f3ri\u00ed na vykon\u00e1vanie h\u013abkovej anal\u00fdzy soci\u00e1lnych vplyvov cestovn\u00e9ho ruchu a z\u00e1rove\u0148 d\u00e1valo priestor miestnym komunit\u00e1m.<\/span><\/span> <\/span><\/div>\r\n<div class=\"lRu31\" dir=\"ltr\"><span class=\"HwtZe\" lang=\"sk\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><strong>#SPOT<\/strong> sk\u00famal vznikaj\u00face formy kult\u00farneho turizmu, identifikoval pr\u00edle\u017eitosti a strat\u00e9gie, ktor\u00e9 umo\u017e\u0148uj\u00fa miestnym \u013eu\u010fom z\u00edska\u0165 v\u00fdhody zo svojho kult\u00farneho majetku.<\/span><\/span> <span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><strong>Projekt TExTOUR<\/strong> uskuto\u010dnil osem pilotn\u00fdch projektov v oblasti kult\u00farneho cestovn\u00e9ho ruchu v znev\u00fdhodnen\u00fdch oblastiach Eur\u00f3py a mimo nej s cie\u013eom vytvori\u0165 metodiku, ktor\u00e1 umo\u017e\u0148uje komunit\u00e1m rozv\u00edja\u0165 trvalo udr\u017eate\u013en\u00fd cestovn\u00fd ruch zalo\u017een\u00fd na miestnom dedi\u010dstve.<\/span><\/span><\/span>\r\n<div class=\"OvtS8d\"><\/div>\r\n<div id=\"ow1394\"><a href=\"https:\/\/cordis.europa.eu\/article\/id\/449507-cultural-tourism\" target=\"_blank\" rel=\"noopener\">Viac inform\u00e1ci\u00ed<\/a><\/div>\r\n<\/div>\r\n<a href=\"https:\/\/cordis.europa.eu\/article\/id\/449507-cultural-tourism\">Zdroj<\/a>, elz, 8.4.2024","kratky_opis":"S\u00fahrn 8 v\u00fdskumn\u00fdch projektov financovan\u00fdch z programu Horizont 2020, ktor\u00e9 preukazuj\u00fa z\u00e1v\u00e4zok E\u00da zachova\u0165 eur\u00f3pske kult\u00farne dedi\u010dstvo a prejs\u0165 na udr\u017eate\u013en\u00fd kult\u00farny cestovn\u00fd ruch.","oblast":["182"],"zobrazit_velke_v_newsletteri":false,"reminder":false,"newsletter_thumbnail":null},"_links":{"self":[{"href":"https:\/\/eraportal.sk\/horizont-europa\/wp-json\/wp\/v2\/aktuality\/22862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eraportal.sk\/horizont-europa\/wp-json\/wp\/v2\/aktuality"}],"about":[{"href":"https:\/\/eraportal.sk\/horizont-europa\/wp-json\/wp\/v2\/types\/aktualita"}],"acf:term":[{"embeddable":true,"taxonomy":"oblast-horizont","href":"https:\/\/eraportal.sk\/horizont-europa\/wp-json\/wp\/v2\/oblast-horizont\/182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eraportal.sk\/horizont-europa\/wp-json\/wp\/v2\/media\/22865"}],"wp:attachment":[{"href":"https:\/\/eraportal.sk\/horizont-europa\/wp-json\/wp\/v2\/media?parent=22862"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eraportal.sk\/horizont-europa\/wp-json\/wp\/v2\/tags?post=22862"},{"taxonomy":"oblast-horizont","embeddable":true,"href":"https:\/\/eraportal.sk\/horizont-europa\/wp-json\/wp\/v2\/oblast-horizont?post=22862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}